Journalism at play

By : Samane Jnr Marks

(sourced from journalism jobs - Search (bing.com) Accessed on the 9th of September 2022)

Journalists have crucial stories to share about climate change. Unless there is anything innovative about it, it is extremely complex and does not get much attention. To be completely honest, I find it really fascinating to enlighten and educate other people of society throughout the world about how the global temperature is rising by a "minimum" percent each year and worrying them.

My participation in the Knight Journalism Centre courses inspired a fresher perspective and resulted in the development of a pure enthusiasm for reporting on the climate crisis during that period.

I can tell with confidence that it has sparked a certain level of excitement with the academic research methods of the science underlying climate change as well as with the fundamentals of how to communicate scientific findings to a wider audience through journalistic reporting.

The structure of this scientific terminologies, the end-goal on reporting such strategies implemented to eliminate carbon emissions, instilling its purpose in public understanding. And how the various media Agencies should operate towards one common goal highly compelling and piquing my interest.

My fascination built up around the climate crisis reporting took centre stage after consulting the 'A Guide to Greenwashing and How to Spot It' article by Lydia Noyes. This piece broadens the scope and enlightens on how caring about the planet is different from what we comprehend and live it to be.

It bestowed how seeking ways to make environmentally responsible choices also applies on what one purchases. In my outlook its actively delivered a storyline of greenwashing opening a whole new domain on how we should fathom all our contribution to climate change even the glorified ways we mostly benefit from unaware of how it cost the environment an arm and a leg.

This essay has been further broadened, and the focus supporting its plot has been imparted. Considering that carbon emissions are a type of greenwashing, which we are all becoming victims of. The article described the tactics used by big corporations for questionable advertising, such as how the term "level strategy" has recently gained popularity.

According to the article, "greenwashing" is a frequent marketing strategy used to make things appear more sustainable than they are. The gist is, it's a strategy to persuade customers that a business is taking action to protect the environment, often by using language that focuses on the environment to persuade buyers that the product is more natural and toxic-free than rivals.

To my great understanding Greenwashing might sound harmless, but the reality is far worse. One problem is that it confuses consumers and distracts from actual eco-friendly initiatives as its practically a toxin overwhelmingly contributing largely to inducing the environment. Resulting to the common changes of weather patterns and shifting of precipitation rates including the growing season in our surroundings.

Consulting this story widen my thinking and indicated that there is a huge role climate crisis reporting plays in all aspects of life. Primarily people in general have their own definition of climate change. It then loses meaning and result to lack of the climate change concept as they have their own definitions and explanations thinking it’s just Natural cycles.

The beat of climate always contains a strong climate angle to be found. And climate change crisis needs to be a story’s central focus to merit mention leading journalists to ensure that there is effective and impactive emphasize behind the human-side of the climate story.

The setting of this news Piece bestowed how minimal the media covers energy, climate, and environmental issues matters.

Journalists across all media platforms have the power to influence how people think, what they believe to be possible and what they collectively aspire to achieve.

This article further explains the strategies employed by these large corporations to deceive consumers by advertising goods created from bio-based polymers rather than petrochemicals. Its frequently regarded as being better for the environment and not contributing to the problem of climate change.

Overall, it describes how crucial it is for individuals to be mentally aware and inquisitive to avoid falling victim to the misleading mindset of big businesses that make claims about their eco-friendliness.

In this sense, we'll explore how to spot and avoid the common signs of greenwashing (Form of human induced activities too) so you can make more informed purchasing decisions. We should seek for tangible evidence made with organic materials, without sharing certifications or other evidence to back them up.